Is the Phone the Greatest Transitional Object of Modern Times?

A transitional object is Linus’s blanket, it is Bilbo’s ring, it is you and your phone. The term was coined by psychoanalyst Donald Winnicott in 1951. For a child the transitional object is a toy, blanket or teddy bear. It … Continue reading

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On Branding Factual Content

Okay – straight off the bat, let’s clarify some terms; by factual, I mean old school facts, so more science, history and observable phenomena. Not Trump style #alternatefacts. Unlike some, let’s be inclusive; we recently worked on a life-style show … Continue reading

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2016 UNSW Art & Design Annual HF Award

We were really pleased to be able to give a paid internship to the outstanding Melanie Shin  for her film “I am Not a Very Good Bird”on Friday night. It’s our third year supporting the UNSW Art & Design students … Continue reading

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AEAF Bronze Award

The Hackett team were super happy to win an award last night for our work on the Disney XD idents. Those cute 8 bit stormtroopers won a few hearts. Kostya and Jo picked up the award for us. Well done … Continue reading

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Why a brand ambassador

  By creating a custom designed character to act as your brand ambassador you not only receive a strong identity and vehicle to deliver your content and messages, you also obtain a versatile asset that can be used across all … Continue reading

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Walk like a ?

Walk like an Egyptian  ….. Cartoon!

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update may 2016 Open heart surgery, horses and stormtroopers Vinnie is all heart Taking one for the team is Vinnie for St Vincent’s Hospital as he endures every known heart condition and procedure, just so you can feel better about … Continue reading

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Animation Saved My Life

by James Hackett, Creative Director at Hackett Films Alright, not quite literally… but say you are doing a healthy eating, let’s be less of a lard arse nation kind of campaign. Who are you going to cast for the live-action … Continue reading

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Xmas: Absence Makes the Brand Grow Stronger

by James Hackett, Creative Director at Hackett Films Christmas is in many ways the perfect brand, it doesn’t overstay it’s welcome, it’s infinitely re-imaginable and it has a legacy and back-story to (almost) rival Star Wars.  On the first point … Continue reading

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Great to see our Graphic branding around town

It’s really great to see our branding is still in use for the awesome Graphic festival celebrating storytelling, animation and music. All subjects dear to our heart. Still looks as fresh as the year we created it in 2010 (see below). Check out … Continue reading

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