Digicel Illustrations

We were commissioned to create light-hearted, character driven 3D commercials for the telco Digicel. It was such a hit in Papua New Guinea that Samoa, Fiji and Vanuatu and New Zealand quickly jumped on board and recruited our characters Sammy and friends to communicate Digicel’s new international money transfer campaign service.
Great bold character design, lush environments and a script that is sensitive to the regions culture, all combine to communicate clearly as possible the new services from Digicel. Print material such as billboard, comic strips and newspaper ads supported and expanded upon the TVC campaign.

View the commercials here.

Scope 3D Animation, Compositing Storyboarding, Script writing, Character Design



The Team

Character Design James Hackett,
Mary Benn
3D Modelling Tristen Lock