This is Food to Love

The forward thinking people at Bauer have a great new digital offering ‘Food To Love’ and we where more than happy to help them work up a campaign for it. ‘Food To Love’ builds on the excellent food credentials of The Australian Women’s Weekly and Women’s Day plus the mysterious league of chefs in the Test Kitchen. We developed the copy and direction for this campaign with the great marketing team at Bauer, and then got stuck in with their photographers to create this time lapse TVC to tell a story about creating food with confidence. A great collaboration and lots of fun on the day. The best bit? Getting to eat all that great food cooked up by the amazing people in the test kitchen.

Scope Concept, Live Action, TVC, Digital Ads


Bauer Media Group

The Team

Bauer Team
General Manager, Marketing Natalie Bettini
Digital Marketing Manager Kiff Newby
Campaign Manager, Digital Marketing Chloe Potter

Hackett Films
Director James Hackett
Producer Sarah Harris
Editing Audrey Svoboda
Graphics Kim Lund
Grade Kim Lund