Health and Wellbeing 2013

Bauer Media wanted to create a bright, fresh new look for this year's Health and Wellbeing Festival. Instead of going with the usual live action route, we illustrated and animated a male and female character with a rich colour palette to promote the fun and active vibe of the festival. The campaign included print ads, promotional bags and an animated TVC.

Scope 2d, animation, print, character animation


Bauer Media Group

The Team

Director James Hackett
Producer Sarah Harris
Design and Animation James Hackett,
Kim Lund, Mary Benn, Rob Moffett,
Marianna Orsolic