Maritime Museum ‘Choose Your Own Adventure’ TVC

For the summer of 2013, the Maritime Museum have launched three fun, family friendly exhibitions. The team at the brand new agency Bloke asked us to create the adventurous tomboy character Lucy.

In the campaign Lucy has adventures through three distinct worlds; the super soaker toting ‘Wetworld’, steering her own vessel in ‘Ships of the Sea’ to getting all jolly in ‘Pirates’. Lucy is a fun-loving, all-action kind of girl designed to appeal to both boys and girls with a slight skew to the girls.

The character, painterly backgrounds and 3D props were all produced at a billboard print resolution giving us a great kit of parts that we could hand over to Bloke to design the many display banners and print ads (see them here). Lucy can be seen all over Sydney, from the airport to the back of buses and in an action-packed TVC featured on Channel 9, GO! and Gem.

“Hackett Films are fantastic at turning raw concepts in to reality. They worked really closely with us at BLOKE to turn a character idea we had for the Maritime Museum in to a fully realised TVC and they added so much to the process along the way. Nothing is ever too much for James, Sarah and the team and they always go the extra mile.”
Mike O'Rourke 

Scope Character Design, 3D Animation, 2D Compositing

Client

Bloke

The Team

Bloke
Creatives Partners
Mike O’Rourke, Tim Bloore
Managing Partner Mathew Daunt
Account Director Mali McCutcheon

Hackett Films
Director James Hackett
Producer Sarah Harris
Animation Ben Wright, Rob Moffett,
Greg Hunsburger, Joscha Ortmeier, Kim Lund
3D Modelling Tristan Lock, Ben Wright
Matte Painting Greg Hunsburger, Kim Lund
Audio Tactile Music