McDonalds Storybook Pitch

Mark Medernach from Duck Studios put a call out for illustrated storybook concepts, and Hackett Films responded with Jack and the Beanstalk meets a Fancy Dress Party! Our hero character "Apple Seed" performs the theatrical trick of his life, growing into an apple tree to impress his friends, all set to the lyrics of a catchy nursery rhyme. We had loads of fun designing these little 3D characters and inventing their immersive world of swirling, scribbly colored pencil lines.

Scope Script Writing, Design & Illustration


McDonalds USA & Duck Studios

The Team

Designers Mary Benn, Leo Nguyen,
Ben Wright