Mi9

Ninemsn and Microsoft recently launched their new service Mi9 that will propel them as the bigger player in Australia for digital media. This is Blow comissioned Hackett Films to bring the Mi9 corporate identity to life in an epic yet magical logo resolve. Utilising 3D and cloth simulation Hackett Films was able to create a sense of mystery and wonder as Mi9 was revealed to the world. Focusing on the 'i' we were able to emphasize the tag line 'i'magination and 'i'ntelligence to transition into the logo reveal.

Scope 3D Logo Resolve

Client

This Is Blow

The Team

Animation Director Rob Moffett
Producer Matt Pearson
Animation Rob Moffett, Matt McKay
Audio Tactile Music