NRMA Stuff of Life

While life changes, life gets better! That was the message Tammy and Paul, from the Hallway, were spruiking with the latest DRTV commercial for NRMA.

To demonstrate these life improvements and the need to protect them with NRMA insurance we decided some stop motion combined with motion control and live action would be a charming approach. Utilising ordinary house hold items and the family dog we showed how life moves on from a pair of thongs and sunscreen to the pitter patter of little feet and a ‘Welcome’ door mat for your new home. All beautiful life changes that require your care and protection.

Scope Stop Motion Animation, Concept Development

Client

The Hallway

The Team

The Hallway
Creative Partners Simon Lee
Senior Copy Writer Tammy Tinkler
Senior Art Director Paul Battye
Project Director Kate Kenna
Senior Content Producer Carolyn Starkey

Hackett Films
Director James Hackett
Producer Matt Pearson
Animation Director Alice Dupre´
Director of Photography Sam Collins
Post Production Kimberley Lund,
Jaques du Plessis, Nicolaj Schmid,
Josh Yong
Colourist Jamie Hediger
Audio Uncanny Valley