Virgin Australia — In Flight Safety Information

Wanting to steer clear of the usual dry airline safety demonstration video fodder, Interact approached James at Hackettfilms to create an engaging character driven 3D animation, more aligned to the humor and irreverence of the Virgin brand. We further developed the video with Stellar as shown in our images. Great fun was had injecting visual gags into an 'action script', whilst always maintaining the core message of safety and clarity. In 2010 the safety video won the New York Festivals award for best Public Relations and a USA Videographers Award for Interact.

Scope Script Writing, Character Design, Animation, Print design,

Client

Virgin and Stellar Group

The Team

Director James Hackett
Producer Matt Pearson, Peter Kearney
Animation Ben Wright, Matt McKay,
Mary Benn, Rob Moffett